In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down a proven week-by-week holiday Facebook and Instagram ad strategy tailored specifically for independent jewelry store owners. Learn how to stop wasting money on late-season cold traffic and instead build a warm, eager audience starting in October. Tim covers the crucial foundational setup you need before spending a single dollar, how to approach Black Friday and Small Business Saturday without getting dragged into discount wars, and how to capture last-minute gift buyers in December by highlighting local convenience, in-store pickup, and wrapping services. Visit deepearthmkt.com to get a free preview of your custom jewelry store marketing strategy.
