Deep Earth Podcast
So the big question is: How do jewelers grow their revenue, maintain their margins, create an unforgettable brand, and keep their VIP customers coming back for the rest of their lives?
How to Set the Ultimate Google Ads Budget for Your Jewelry Store
In this episode of the Deep Earth Marketing podcast, CEO Tim Holland breaks down how independent jewelry store owners should approach setting a Google Ads budget. Moving away from arbitrary spending numbers, Tim explains how to reverse-engineer your ad budget from your specific revenue goals, explor...
The Q4 Event Playbook: How Independent Jewelers Turn One Night into Six Figures
In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down the ultimate Q4 event playbook for independent jewelers. Instead of treating holiday events as a last-minute December decision with minimal planning, Tim explains how successful stores leverage a disciplined ninety-day framework ...
Turning Window Shoppers Into Buyers: The Ultimate Jewelry Store Retargeting Guide
In this episode of the Deep Earth Marketing podcast, CEO Tim Holland breaks down the ultimate retargeting strategy designed specifically for independent jewelers. Discover why relying solely on cold traffic is costing you thousands in lost revenue and learn how to turn the 96-98% of website visitors...
The 12-Email Holiday Calendar Every Jewelry Store Needs
In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down the essential 12-email holiday calendar that independent jewelers need to implement starting in August and September. Learn how to transition from reactive holiday promotions to a structured, relationship-first email sequence tha...
The Google Ads Audit Every Jewelry Store Owner Needs
In this episode of the Deep Earth Marketing podcast, CEO Tim Holland walks independent jewelry store owners through the ultimate Google Ads audit checklist. If you are currently spending thousands of dollars a month on paid search but aren't entirely sure what your return is, this episode is for you...