Deep Earth Podcast
So the big question is: How do jewelers grow their revenue, maintain their margins, create an unforgettable brand, and keep their VIP customers coming back for the rest of their lives?
The 98% Open Rate: Why SMS Marketing Is the Untapped Goldmine for Independent Jewelers
In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down why SMS marketing is the ultimate untapped goldmine for independent jewelers. Discover why traditional email isn't enough anymore, how text messaging boasts an incredible ninety-eight percent open rate, and what real-world ...
How to Rank Your Jewelry Store on Google Maps Before the Holidays
In this episode, Tim Holland breaks down exactly how independent jewelers can dominate Google Maps rankings ahead of the critical holiday shopping season. Learn how Google evaluates local businesses through relevance, distance, and prominence, and discover actionable steps for optimizing your Google...
Facebook Ad Targeting Secrets for Independent Jewelers
In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down how independent jewelers can stop wasting ad spend on broad interest targeting and start reaching serious buyers. Learn why layering audiences, utilizing customer lists from your POS system, building high-value lookalikes, and se...
SEO for Jewelers: What Actually Moves the Needle
In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down the real-world SEO playbook for independent jewelry store owners. Skip the generic ecommerce advice and learn what actually drives local foot traffic and phone calls to your showroom. Tim covers the critical foundations of ...
How Google Reviews Drive Revenue for Independent Jewelers
In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down why Google reviews are a powerhouse revenue channel for independent jewelers, not just a vanity metric. Tim explains the hidden cost of passive review strategies, shares the exact math behind compounding online trust, and o...