In this episode, Tim Holland, CEO of Deep Earth Marketing, dives into the critical topic of email deliverability for independent jewelers heading into the holiday season. With major inbox providers like Gmail, Yahoo, and Microsoft tightening their authentication and spam rules, holiday email campaigns risk ending up in the spam folder unless stores take proactive steps. Tim breaks down the essential requirements—including SPF, DKIM, DMARC, and one-click unsubscribes—and outlines a five-point checklist to clean your mailing list and protect your sender reputation. Tune in to learn how to properly warm up your email cadence, avoid common filtering traps, and ensure your holiday gift guides and VIP previews actually reach your customers' inboxes. Visit deepearthmkt.com to learn more about growing your jewelry business.
