In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down how independent jewelers can stop wasting ad spend on broad interest targeting and start reaching serious buyers. Learn why layering audiences, utilizing customer lists from your POS system, building high-value lookalikes, and setting up smart retargeting campaigns can dramatically lower your cost per lead. Tim shares practical strategies for geographic radius targeting, budget allocation across different audience types, and matching your ad creative to where a customer is in their buying journey. If you want to see a personalized marketing roadmap for your jewelry store, visit deepearthmkt.com to get your free custom strategy preview today.
