In this episode of the Deep Earth Marketing podcast, Tim Holland breaks down the eternal debate for independent jewelers: how to properly split a paid advertising budget between Google Ads and Meta Ads. Instead of treating them as competitors, Tim explains how Google captures existing search demand while Meta creates new demand through visual storytelling. Listen in as Tim covers how to identify your local search ceiling, handle tricky attribution issues between platforms, tailor your budget split to your specific store type (bridal versus fashion), and adjust your strategy through the Q4 holiday rush. Visit deepearthmkt.com to get a free preview of your custom marketing strategy and ad roadmap.
