In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down why cutting your Facebook and Instagram ad budget during the summer is one of the most costly mistakes an independent jeweler can make. Discover how taking advantage of low summer CPMs can train your ad pixels, build robust custom and lookalike audiences, and set your store up for a record-breaking Q4. Learn the exact three-part campaign structure independent jewelers should use during the off-season, how to leverage summer buying behaviors like engagement trips and self-purchases, and why consistent spending beats cramming your budget into the holiday rush. Visit deepearthmkt.com to get a custom marketing strategy for your jewelry store.
