In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down the essential 12-email holiday calendar that independent jewelers need to implement starting in August and September. Learn how to transition from reactive holiday promotions to a structured, relationship-first email sequence that captures early planners, drives high-value custom orders, and maximizes Q4 revenue without resorting to desperate discounting. Discover the strategic purpose behind each campaign in the sequence—from the early September wishlist opener and mid-October story emails to VIP early access and last-minute gift solutions. Tim shares actionable insights on how to protect your email deliverability, avoid customer decision paralysis on Black Friday, and set up a powerful New Year kickoff. Ready to see what a custom marketing strategy can do for your jewelry store? Visit deepearthmkt.com to generate your free personalized ad preview and marketing roadmap today.
