In this episode, Tim Holland, CEO of Deep Earth Marketing, breaks down the "Independent Jeweler's Guide to Pay Per Click Advertising." Tim discusses why most jewelry store PPC campaigns fail—from the "Broad Match Trap" to poor landing page choices—and how independent jewelers can reclaim their local market from national competitors. Listeners will learn the essential structure for a high-ROI Google Ads account, including how to segment campaigns by bridal, fine jewelry, and services. Tim also shares critical benchmarks for cost-per-click and conversion rates, while explaining the "mobile-first reality" that determines whether your ad spend turns into a store visit or a wasted click. For a personalized marketing roadmap, visit deepearthmkt.com.
