In this episode of the Deep Earth Marketing podcast, CEO Tim Holland breaks down the exact Facebook ad budget strategies independent jewelers need to know. Learn why starting too small kills your data, how to structure your monthly spend between testing, winners, and retargeting, and what benchmarks you should expect for bridal and general jewelry lead costs. Discover how market size, average transaction value, and your store website infrastructure dictate your ideal ad spend. Tim also walks you through the step-by-step scaling framework from validation to month five and beyond, helping you avoid common budget mistakes like cutting spend during the summer slow season. Head over to deepearthmkt.com to get a free preview of your custom marketing strategy and see how to grow your store.
