In this episode, Tim Holland, CEO of Deep Earth Marketing, dives deep into why Google Ads Smart Bidding often fails independent jewelry stores and how to fix your strategy. Discover the hidden pitfalls of aggressive ROAS targets, poor conversion tracking, and missing offline sales data, plus learn how to handle Performance Max without cannibalizing your branded search traffic. Visit deepearthmkt.com to get a free preview of your custom marketing strategy and a personalized ad preview for your store.